Avling is a local’s favourite brewery in Toronto. Alongside the ever-changing beer served in-house, a core lineup goes out to shelves and fridges across Ontario, and that packaging needed its own identity. Brand positioning and creative direction moved it away from a plain, type-driven can toward a series featuring Ontario wildlife, giving each beer something to connect to beyond a block of colour. Buyers responded to the animals immediately, and the redesign became one of the brand's biggest wins on shelf.