brand design + signage

Gordon's opened as a family-owned alternative to big box grocery stores (a full-service market and café built on local sourcing and a friendlier shopping experience). Brand identity, positioning, store brand packaging, signage, and website work gave the brand new store a look that felt like a neighbourhood staple on day one.

Interior Design by Madelaine Shaw

Store sign with the words 'It's gord to see you.' and a list of sections including Café, Market, Bakery, Frozen, Meat & Cheese.
Interior of a modern cafe with a white wall featuring multiple logos and slogans for 'Gordon's' including phrases like 'Good Food for Good People' and 'One Hume St.' There are black chairs with wooden legs and a small black table, a potted green plan
Aisle in a grocery store with shelves of food products and signs indicating snack and baking sections.
Multiple potted plants and flowers, some wrapped in brown paper, arranged on white metal stands with white buckets in the background.
Grocery store wayfinding, a black blade sign featuring a white outline of a piece of meat, possibly steak, on a white surface in a bright, modern interior with white walls, ceiling, and ventilation duct, and a hanging green lamp in the background.
A hand holding a beige tote bag with the logo 'THE GOODS FROM GORDONS' and a stylized 'G' in a circle, hanging against a white textured wall with black text.
Inside a café, several clear glasses are on a white counter, along with a white mug and a black mug marked 'Gordon's Collingwood'. There are containers with wooden and black straws, and paper bags of granola with green circular labels. The background
The image shows a glass storefront window with the text 'Gordon's' and 'Café Market'. Inside, there are shelves with snack items or packaged goods, and the scene appears to be a modern, clean retail or café space.
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